{"id":1187,"date":"2023-04-24T10:10:00","date_gmt":"2023-04-24T03:10:00","guid":{"rendered":"https:\/\/anakmarketing.com\/?p=1187"},"modified":"2024-12-06T11:09:55","modified_gmt":"2024-12-06T04:09:55","slug":"13-strategi-podcast-marketing","status":"publish","type":"post","link":"https:\/\/anakmarketing.com\/insights\/13-strategi-podcast-marketing\/","title":{"rendered":"13 Strategi Menggunakan Podcast Marketing untuk Membangun Audience"},"content":{"rendered":"\n<p>Podcast<em> <\/em>kini memang sedang menjadi media yang banyak digandrungi oleh content creator. Animo masyarakat tentu saja punya andil besar dalam pertumbuhan dan perkembangan podcast, khususnya di Indonesia. Bahkan, Indonesia ditetapkan sebagai <a href=\"https:\/\/tekno.kompas.com\/read\/2022\/05\/17\/09000067\/jumlah-pendengar-podcast-di-indonesia-terbesar-kedua-di-dunia?page=all\" target=\"_blank\" rel=\"noreferrer noopener\">negara dengan pendengar podcast<em> <\/em>terbanyak kedua<\/a> di dunia, setelah Brasil.\u00a0Podcast lama kelamaan tak hanya menjadi ladang hiburan saja, melainkan muncul podcast marketing untuk promosi brand atau produk.<\/p>\n\n\n\n<p>Nah, ada strategi podcast marketing<em> <\/em>yang mesti Anda ketahui agar audiens tetap aktif meski isi podcast<em> <\/em>Anda sebagian besar adalah jualan. Simak 13 strategi podcast marketing<em> <\/em>berikut agar Anda bisa membangun audiens yang aktif!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13 Strategi Menggunakan Podcast Marketing untuk Membangun Audience<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buat Persona Pendengar<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Membuat persona ternyata tak hanya penting dilakukan saat Anda akan memulai sebuah bisnis dalam arti harfiah, sebab podcast<em> <\/em>kini juga bisa dijadikan sebagai bisnis yang menghasilkan. Anda perlu membuat persona pendengar. Akan lebih baik lagi jika Anda membuat satu sampai tiga persona sekaligus supaya Anda punya variasi konten dan pasar yang lebih luas. Lalu, bagaimana cara membuat persona ini?<\/p>\n\n\n\n<p>Mulailah dengan membuat kelompok usia, misalnya persona 1 mencakup remaja (13 sampai 18 tahun), persona 2 merupakan first jobber<em> <\/em>(19 sampai 25 tahun), persona 3 adalah expert<em> <\/em>(26 sampai 35 tahun), dan seterusnya. Kemudian, cari tahu juga hobi dan permasalahan yang dimiliki dari masing-masing persona serta di mana mereka mendengarkan podcast<em> <\/em>Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maksimalkan Konten yang Anda Buat<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anakmarketing.com\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-1024x682.webp\" alt=\"\" class=\"wp-image-1188\" width=\"512\" height=\"341\" srcset=\"https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-1024x682.webp 1024w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-300x200.webp 300w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-200x133.webp 200w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-768x512.webp 768w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-1536x1023.webp 1536w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.45.55-PM-jpeg.webp 1600w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image by <a href=\"https:\/\/www.pexels.com\/photo\/person-in-white-dress-shirt-sitting-beside-brown-wooden-table-with-white-ceramic-mug-and-black-6878174\/\" target=\"_blank\" rel=\"noreferrer noopener\">cottonbro studio<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Setelah memikirkan persona pendengar, strategi podcast marketing<em> <\/em>yang tak kalah penting berikutnya adalah <a href=\"https:\/\/influencermarketinghub.com\/podcast-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">memaksimalkan setiap konten<\/a> yang Anda buat. Dari jutaan podcaster<em> <\/em>yang ada di dunia atau Indonesia secara khusus, Anda harus bisa menjadi salah satu yang terbaik.&nbsp;<\/p>\n\n\n\n<p>Caranya adalah dengan mempersiapkan peralatan yang mendukung dan tentunya memiliki kualitas bagus. Selain itu, Anda juga bisa mengangkat cerita atau topik-topik yang membuka ruang diskusi bagi pendengar setelah selesai mendengarkan konten Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perhatikan SEO<\/strong><\/li>\n<\/ul>\n\n\n\n<p>SEO ternyata tidak hanya berlaku untuk artikel atau konten media sosial saja. Anda juga wajib memperhatikan SEO saat membuat podcast<em> <\/em>sehingga konten atau kanal Anda mudah ditemukan saat orang melakukan pencarian di Google. Lalu, bagaimana cara menerapkan SEO dalam pembuatan konten podcast?&nbsp;<\/p>\n\n\n\n<p>Sama seperti konten-konten lain, gunakan keyword<em> <\/em>dan sisipkan pada judul maupun deskripsi episode Anda. Usahakan juga untuk menyebut keyword<em> <\/em>di 120 karakter pertama karena itu yang akan ditampilkan pada hasil pencarian Google.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cobalah Melakukan Barter Konten<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anakmarketing.com\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-1024x682.webp\" alt=\"\" class=\"wp-image-1189\" width=\"512\" height=\"341\" srcset=\"https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-1024x682.webp 1024w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-300x200.webp 300w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-200x133.webp 200w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-768x512.webp 768w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-1536x1023.webp 1536w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.51.51-PM-jpeg.webp 1600w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image by <a href=\"https:\/\/www.freepik.com\/free-photo\/diverse-team-people-working-studio-record-podcast-show-using-camera-sound-equipment-man-woman-having-fun-with-chat-live-broadcast-social-media-channel_26650456.htm\" target=\"_blank\" rel=\"noreferrer noopener\">DCStudio<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Anda juga bisa melakukan barter konten jika ingin membangun maupun memperluas audiens. Cobalah untuk mendatangkan bintang tamu yang berkorelasi dengan topik-topik podcast<em> <\/em>Anda, kemudian datanglah ke podcast<em> <\/em>tamu tersebut sebagai gantinya. Cara seperti ini dapat mengundang audiens baru yang berasal dari tamu Anda. Maka, tidak heran bila banyak content creator<em> <\/em>yang menggunakan strategi semacam ini.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pakai Ulang Konten Podcast Anda<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Tingkatkan lagi jumlah pendengar podcast<em> <\/em>Anda dengan mengubah formatnya ke berbagai platform. Misalnya, Anda bisa mulai dengan membuat konten audiovisual podcast marketing<em> <\/em>di YouTube. Kemudian, lanjutkan dengan mentranskrip isi podcast<em> <\/em>Anda untuk diunggah ke blog, membuat infografis untuk konten Instagram, maupun mengubahnya menjadi beberapa potong video pendek untuk di-posting<em> <\/em>di Soundcloud. Dengan begitu, Anda bisa menjangkau audiens yang lebih luas lagi.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buat Trailer sebelum Penayangan<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Cara berikutnya yang bisa Anda lakukan adalah dengan membuat <a href=\"https:\/\/www.storyninetyfour.com\/blog\/increase-your-podcast-listeners-with-these-6-tips\" target=\"_blank\" rel=\"noreferrer noopener\">trailer<\/a><em> <\/em>sebelum tanggal penayangan podcast marketing. Buatlah video pendek yang menyertakan cuplikan topik, tamu, dan sebagainya. Kemudian, buatlah durasi videonya tetap singkat, sekitar 30 sampai 60 detik, sehingga orang mau mendengar video trailer<em> <\/em>Anda sampai habis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Berikan CTA yang Jelas di Setiap Episode<\/strong><\/li>\n<\/ul>\n\n\n\n<p>CTA atau <a href=\"https:\/\/anakmarketing.com\/apakah-call-to-action-penting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Call to Action<\/a><em> <\/em>pada akhir episode membuat pendengar tahu harus melakukan apa setelah menyimak konten Anda. Di sinilah Anda bisa memperoleh audiens yang lebih luas dengan cara meminta pendengar untuk menyebarkan kanal podcast<em> <\/em>Anda ke orang sekitar mereka.<\/p>\n\n\n\n<p>Anda juga bisa memberikan CTA untuk membuka, membeli, maupun merekomendasikan produk yang sedang berkolaborasi dengan Anda. Dengan begitu, brand yang sedang built-in<em> <\/em>akan memperoleh brand awareness dari pendengar konten Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perhatikan Jam Tayangnya<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anakmarketing.com\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-1024x768.webp\" alt=\"\" class=\"wp-image-1190\" width=\"512\" height=\"384\" srcset=\"https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-1024x768.webp 1024w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-300x225.webp 300w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-200x150.webp 200w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-768x576.webp 768w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-1536x1152.webp 1536w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.54.43-PM-jpeg.webp 1600w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image by <a href=\"https:\/\/www.pexels.com\/photo\/space-gray-aluminum-case-white-sport-band-strap-apple-watch-110471\/\" target=\"_blank\" rel=\"noreferrer noopener\">energepic.com<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Meski terlihat sepele, jam tayang podcast marketing<em> <\/em>juga perlu diperhatikan. Saat baru akan memulai podcast, Anda bisa melakukan uji coba pada hal ini. Kemudian, perhatikan hasil analytics<em> <\/em>dan coba untuk mengunggah pada hari dan jam yang punya jumlah pendengar paling banyak. Biasanya, content creator podcast<em> <\/em>akan mengunggah sekitar hari <a href=\"https:\/\/riverside.fm\/blog\/podcast-marketing#anchor2\" target=\"_blank\" rel=\"noreferrer noopener\">Selasa atau Rabu<\/a>. Anda bisa mencobanya pada hari itu sebagai langkah awal.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buat Email Marketing untuk Pemberitahuan Berkala<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/anakmarketing.com\/strategi-dasar-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a><em> <\/em>memang terlihat kuno, tapi ternyata cara ini masih dipakai dan bisa membentuk komunitas yang solid. Anda bisa mengirimkan email setiap satu minggu dengan menyertakan link podcast marketing<em> <\/em>Anda di bagian signature. Sehingga, nantinya penerima email akan lebih mudah jika ingin membuka konten podcast Anda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bangun Situs Web<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Saat membuat konten podcast marketing<em> <\/em>di satu platform, Anda hanya akan memiliki audiens yang memang berkutat di media tersebut. Namun, saat Anda ingin memperluas jangkauan, situs web bisa Anda coba. Pasalnya, situs web dapat menampilkan konten podcast<em> <\/em>Anda secara langsung maupun menyertakannya dalam bentuk link. Cara ini tentu saja akan memikat audiens yang lebih luas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mulailah Berinovasi dengan Merchandise<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anakmarketing.com\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-1024x682.webp\" alt=\"\" class=\"wp-image-1191\" width=\"512\" height=\"341\" srcset=\"https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-1024x682.webp 1024w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-300x200.webp 300w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-200x133.webp 200w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-768x512.webp 768w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-1536x1023.webp 1536w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2023\/02\/WhatsApp-Image-2023-02-20-at-4.57.26-PM-jpeg.webp 1600w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Image by <a href=\"https:\/\/unsplash.com\/photos\/WyT5i2PsPM0\" target=\"_blank\" rel=\"noreferrer noopener\">Intenza Fitness<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Saat Anda sudah mempunyai audiens, meski dalam jumlah yang belum banyak, berinovasi dengan merchandise<em> <\/em>mungkin tidak ada salahnya. Sebab, cara ini juga dapat meningkatkan jangkauan audiens Anda. Misalnya, ketika seseorang menggunakan merchandise<em> <\/em>Anda ke tempat umum, kemungkinan orang lain akan melihatnya sehingga brand awareness<em> <\/em>pun meningkat seiring berjalannya waktu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Buat Acara Giveaway<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Salah satu kelebihan podcast marketing<em> <\/em>adalah Anda bisa berkolaborasi dengan pihak lain agar saling menguntungkan. Saat sudah seperti itu, tidak ada salahnya Anda mengadakan acara giveaway<em> <\/em>yang ditopang oleh Anda maupun brand<em> <\/em>lain yang sedang built in, begitu pula sebaliknya.&nbsp;<\/p>\n\n\n\n<p>Acara giveaway<em> <\/em>seperti ini tentunya akan membuat audiens Anda lebih aktif lagi karena mereka pun akan memperoleh keuntungan, sama seperti Anda dan brand<em> <\/em>yang memperoleh keuntungan dari tingginya brand awareness<em>.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tidak Ada Salahnya Memulai Paid Advertising<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sebelum masuk ke strategi pamungkas ini, pastikan Anda sudah <a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">membuat konten podcast<em> <\/em>terbaik<\/a> dengan melakukan cara-cara di atas. Jika dirasa Anda tetap ingin membangun audiens lebih luas lagi, strategi podcast marketing<em> <\/em>berikutnya yang bisa Anda coba adalah <a href=\"https:\/\/anakmarketing.com\/cara-membuat-social-media-ads-menarik\/\" target=\"_blank\" rel=\"noreferrer noopener\">paid advertising<em> <\/em>(ads)<\/a>. Anda bisa memasang di berbagai platform media sosial, seperti Facebook, Instagram, Twitter, dan sebagainya. Strategi podcast marketing<em> <\/em>yang satu ini memang paling manjur dan cepat untuk memperoleh audiens baru daripada harus menjalankan pemasaran secara organik. Namun, Anda pun harus membayar lebih untuk mendapatkan keuntungannya. Pada akhirnya, Anda bisa sesuaikan dengan kebutuhan, apakah marketing<em> <\/em>secara organik sudah cukup atau perlu paid ads supaya hasilnya bisa segera terlihat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcast kini memang sedang menjadi media yang banyak digandrungi oleh content creator. Animo masyarakat tentu saja punya andil besar dalam pertumbuhan dan perkembangan podcast, khususnya di Indonesia. Bahkan, Indonesia ditetapkan sebagai negara dengan pendengar podcast terbanyak kedua di dunia, setelah Brasil.\u00a0Podcast lama kelamaan tak hanya menjadi ladang hiburan saja, melainkan muncul podcast marketing untuk promosi [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":1193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[634],"tags":[361,363,362,335,360],"ppma_author":[134],"class_list":["post-1187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-content","tag-apa-itu-podcast-marketing","tag-cara-memperluas-target-market","tag-kelebihan-podcast-marketing","tag-podcast-marketing","tag-strategi-podcast-marketing","author-felisitas-dhwani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Strategi Podcast Marketing untuk Membangun Audience<\/title>\n<meta name=\"description\" content=\"Podcast adalah hal yang sedang digandrungi oleh banyak orang. Lantas, adakah strategi podcast marketing khusus agar punya audiens luas? Begini caranya!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anakmarketing.com\/insights\/13-strategi-podcast-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Strategi Podcast Marketing untuk Membangun Audience\" \/>\n<meta property=\"og:description\" content=\"Podcast adalah hal yang sedang digandrungi oleh banyak orang. Lantas, adakah strategi podcast marketing khusus agar punya audiens luas? 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