{"id":1510,"date":"2024-06-17T13:06:55","date_gmt":"2024-06-17T06:06:55","guid":{"rendered":"https:\/\/anakmarketing.com\/?p=1510"},"modified":"2024-12-06T10:57:07","modified_gmt":"2024-12-06T03:57:07","slug":"prediksi-trend-marketing-2024","status":"publish","type":"post","link":"https:\/\/anakmarketing.com\/insights\/prediksi-trend-marketing-2024\/","title":{"rendered":"Prediksi Trend Marketing Sepanjang Tahun 2024"},"content":{"rendered":"\n

Minggu lalu kita sempat membahas mengenai 5 trend digital marketing 2024. Namun, para ahli marketing memprediksikan bahwa beberapa trend baru juga akan muncul di tahun ini dan masa depan. Berikut adalah prediksi trend marketing 2024:<\/p>\n\n\n\n

1. Voice search dan AR akan bertambah populer<\/h2>\n\n\n
\n
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Photo Credit: JuralMin at Needpix<\/a><\/figcaption><\/figure><\/div>\n\n\n

Memasuki tahun 2020-an, konsumen tidak lagi hanya mencari informasi tentang sebuah brand atau produk dengan mengetikkan kata kunci di kotak pencarian. Menurut Demand Sage<\/a>, lebih dari 20% pencarian menggunakan aplikasi Google berasal dari voice search atau pencarian suara. Bahkan, sumber yang sama juga menemukan bahwa volume pencarian dengan suara akan meningkat hingga 8,4 juta pada akhir tahun 2024.<\/p>\n\n\n\n

Pada tahun 2024, Statista memperkirakan bahwa lebih dari 1 miliar orang <\/a>akan aktif menggunakan augmented reality (AR), terutama didorong oleh pertumbuhan aplikasi AR mobile. Sebab, pengguna bisa berinteraksi dengan objek virtual dalam lingkungan dunia nyata untuk pengalaman belanja yang lebih baik, contohnya saat mencoba warna cat rambut dan makeup dari brand kosmetik tanpa perlu ke toko. <\/p>\n\n\n\n

2. Penggunaan AI akan semakin marak<\/h2>\n\n\n\n

Kecerdasan buatan (AI) telah mengubah bagaimana bisnis memasarkan brand mereka. Alat-alat berbasis AI seperti chatbot dan analisis prediktif berdasarkan data konsumen telah memungkinkan pemasar untuk mengotomatisasi tugas, menciptakan pengalaman belanja yang lebih personal, dan mengambil keputusan berbasis data. <\/p>\n\n\n\n

Menurut sebuah rilis pers oleh Forrester<\/a>, AI akan menjadi elemen penting dalam otomatisasi pemasaran pada tahun 2024. Sebab, nilai keuntungan dari pasar solusi marketing berbasis AI telah mencapai $25 miliar. Selain itu, AI dan machine learning diprediksi akan menjadi penting dalam mendorong pertumbuhan pengalaman pelanggan, dengan investasi customer experience yang diproyeksikan mencapai $1,2 triliun pada tahun 2024.<\/p>\n\n\n\n

3. Podcast dan blog akan tetap bersaing dengan video singkat<\/h2>\n\n\n\n

Meskipun video singkat di platform seperti TikTok dan Instagram kian bertambah populer, podcast<\/a> dan blog tidak akan kalah saing. Sebab, kedua platform tersebut bisa membantu brand menyampaikan insight secara lengkap dan membangun hubungan dengan audiens. Terutama, untuk brand yang bergerak dalam bidang yang bisa menentukan kesehatan finansial maupun fisik dan mental konsumen, sehingga mereka harus memberikan informasi secara menyeluruh. <\/p>\n\n\n\n

Sementara itu, video berdurasi singkat bisa menarik perhatian pengguna di awal agar mereka mau mendalami informasi lengkap yang disampaikan dalam podcast dan blog. Apalagi, HubSpot<\/a> juga telah menunjukkan bahwa informasi dalam blog website resmi sebuah brand juga bisa mendorong konsumen membeli sebuah produk atau jasa.<\/p>\n\n\n\n

Berdasarkan prediksi trend marketing di atas, jelas bahwa lanskap pemasaran akan terus berkembang dengan dinamis seiring dengan bertambahnya kecanggihan teknologi. Maka dari itu, Anda perlu mengikuti apa saja tren digital marketing yang bisa diterapkan sekarang serta prediksi trend marketing secara berkala. <\/p>\n\n\n\n

Dengan memanfaatkan tren digital marketing yang bisa diterapkan sekarang, Anda pun bisa mendapatkan ROI sebanyak setidaknya 2 kali lipat<\/a>. Jadi, buatlah strategi konten yang sesuai dengan selera target audiens Anda dan bisa menjawab permasalahan mereka sambil memperhatikan tren terkini!<\/p>\n\n\n\n

Ingin berdiskusi tentang all things marketing? Yuk gabung ke komunitas Whatsapp \u201cAnak Marketing Indonesia\u201d<\/a> yang berisi praktisi marketing dari seluruh Indonesia. Grup ini untuk saling sharing<\/em> dan memiliki kebijakan anti spam yang sangat ketat!<\/p>\n","protected":false},"excerpt":{"rendered":"

Minggu lalu kita sempat membahas mengenai 5 trend digital marketing 2024. Namun, para ahli marketing memprediksikan bahwa beberapa trend baru juga akan muncul di tahun ini dan masa depan. Berikut adalah prediksi trend marketing 2024: 1. Voice search dan AR akan bertambah populer Memasuki tahun 2020-an, konsumen tidak lagi hanya mencari informasi tentang sebuah brand […]<\/p>\n","protected":false},"author":138,"featured_media":1511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[637],"tags":[486,489,490],"ppma_author":[323],"class_list":["post-1510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-trends","tag-trend-digital-marketing","tag-trend-marketing","tag-trend-marketing-2024","author-karen-winardi"],"yoast_head":"\nPrediksi Trend Marketing Sepanjang Tahun 2024 - anakmarketing<\/title>\n<meta name=\"description\" content=\"Apa saja beberapa trend marketing yang mungkin akan muncul di sisa tahun 2024 ini? 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