{"id":1516,"date":"2024-06-19T13:27:46","date_gmt":"2024-06-19T06:27:46","guid":{"rendered":"https:\/\/anakmarketing.com\/?p=1516"},"modified":"2024-12-06T11:20:15","modified_gmt":"2024-12-06T04:20:15","slug":"manfaat-email-marketing","status":"publish","type":"post","link":"https:\/\/anakmarketing.com\/insights\/manfaat-email-marketing\/","title":{"rendered":"Manfaat Email Marketing Untuk Bisnis Kita"},"content":{"rendered":"\n<p>Menerapkan strategi email marketing secara efektif akan membawa banyak efek positif bagi kelangsungan bisnis Anda dalam jangka panjang. Berikut adalah berbagai manfaat email marketing:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Mempermudah pengumpulan masukan dari konsumen<\/h2>\n\n\n\n<p>Manfaat email marketing bisa membantu Anda mengumpulkan kritik dan saran dari konsumen untuk meningkatkan kualitas produk serta layanan yang ditawarkan bisnis Anda. Sebab, statistik telah menunjukkan bahwa <a href=\"https:\/\/financesonline.com\/customer-loyalty-statistics\/\">57%<\/a> konsumen akan berhenti berbisnis dengan sebuah brand apabila brand tersebut gagal mengimplementasikan masukan mereka untuk menghapus kekecewaan akibat layanan tertentu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/anakmarketing.com\/wp-content\/uploads\/2024\/06\/email_marketing-1024x683.jpg\" alt=\"\" class=\"wp-image-1517\" srcset=\"https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-1024x683.jpg 1024w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-300x200.jpg 300w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-200x133.jpg 200w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-768x512.jpg 768w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-1536x1024.jpg 1536w, https:\/\/anakmarketing.com\/insights\/wp-content\/uploads\/2024\/06\/email_marketing-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Photo Credit: Email marketing by\u00a0<a href=\"http:\/\/www.nyphotographic.com\/\">Nick Youngson<\/a>\u00a0<a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/3.0\/\">CC BY-SA 3.0<\/a>\u00a0<a href=\"https:\/\/pix4free.org\/\">Pix4free<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>Namun, melacak semua masukan yang Anda terima bukanlah hal yang mudah jika Anda melakukannya secara manual tanpa tempat terpadu. Dengan email marketing, Anda justru bisa mengakses semua kritik dan saran dari konsumen secara tertulis dari satu tempat saja, sehingga Anda dapat segera menerapkannya dan menjaga kepuasan pelanggan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Kebebasan membuat konten yang lebih personal<\/h2>\n\n\n\n<p>Dilansir dari <a href=\"https:\/\/www.business2community.com\/email-marketing\/irrelevant-emails-no-longer-acceptable-consumers-01968446\">Business2Community<\/a>, konsumen tidak akan menyukai konten pemasaran yang kurang relevan dengan minat dan kebutuhan mereka. Jika Anda menerapkan strategi tersebut dalam membuat konten marketing melalui email, open rate Anda bisa berkurang setidaknya 15%.&nbsp;<\/p>\n\n\n\n<p>Namun, untungnya Anda bisa membuat konten yang lebih dekat dengan <a href=\"https:\/\/anakmarketing.com\/4-tips-emotional-marketing-supaya-dekat-dengan-audiens\/\">emosi konsumen <\/a>melalui email. Sebab, email bisa memuat lebih banyak isi tulisan yang diperlukan untuk menunjukkan bahwa Anda memang mengerti preferensi serta kebutuhan pelanggan. Bahkan, Anda juga dapat mengambil perhatian mereka dengan gambar dan video jika diperlukan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Meningkatkan traffic untuk semua media resmi bisnis<\/h2>\n\n\n\n<p>Email marketing bukanlah strategi yang berdiri sendiri. Justru, Anda bisa menghubungkannya dengan media resmi lain yang Anda gunakan, contohnya blog, media sosial, dan aplikasi smartphone.&nbsp;<\/p>\n\n\n\n<p>Sebab, Anda dapat membuat konten pemasaran yang mengarahkan konsumen mengakses channel tertentu untuk mendapatkan informasi maupun membeli barang yang sesuai dengan kebutuhan mereka. Dengan kata lain, open rate dari email yang tinggi akan membantu Anda meningkatkan traffic dan bahkan penjualan di semua channel resmi bisnis Anda.&nbsp;<\/p>\n\n\n\n<p>Pada akhirnya, traffic yang tinggi akan membantu Anda mendapatkan posisi di halaman pertama mesin pencarian, sehingga bisnis Anda pun semakin mudah ditemukan calon konsumen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Menghemat biaya pemasaran<\/h2>\n\n\n\n<p>Tahukah Anda bahwa email marketing akan membuat <a href=\"https:\/\/anakmarketing.com\/cara-menyusun-anggaran-pemasaran-untuk-media-sosial\/\">budget pemasaran<\/a> Anda lebih efisien? Metode pemasaran ini menghasilkan return on investment (ROI) yang cukup besar, terutama jika dibandingkan dengan kecilnya pengeluaran yang diperlukan untuk mengirim email secara serentak.&nbsp;<\/p>\n\n\n\n<p>Spesifiknya, menurut <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\">Data &amp; Marketing Association<\/a> (DMA), Anda bisa memperoleh keuntungan sebesar 40 dolar untuk setiap 1 dolar yang dihabiskan demi strategi pemasaran melalui email. Tentunya, hal tersebut sejalan dengan penemuan dari <a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-strategy\">Oberlo<\/a> bahwa persentase ROI dari email marketing bisa mencapai 122%, jauh melebihi metode pemasaran lainnya. Manfaat email marketing sangat besar, bukan?<\/p>\n\n\n\n<p>Ingin berdiskusi tentang all things marketing? Yuk gabung ke <a href=\"https:\/\/tinyurl.com\/WAanakmarketing\">komunitas Whatsapp \u201cAnak Marketing Indonesia\u201d<\/a> yang berisi praktisi marketing dari seluruh Indonesia. Grup ini untuk saling <em>sharing<\/em> dan memiliki kebijakan anti spam yang sangat ketat!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Menerapkan strategi email marketing secara efektif akan membawa banyak efek positif bagi kelangsungan bisnis Anda dalam jangka panjang. Berikut adalah berbagai manfaat email marketing: 1. Mempermudah pengumpulan masukan dari konsumen Manfaat email marketing bisa membantu Anda mengumpulkan kritik dan saran dari konsumen untuk meningkatkan kualitas produk serta layanan yang ditawarkan bisnis Anda. Sebab, statistik telah [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":1517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[634],"tags":[497,496,495],"ppma_author":[323],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-content","tag-fungsi-email-marketing","tag-kenapa-harus-pakai-email-marketing","tag-manfaat-email-marketing","author-karen-winardi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manfaat Email Marketing Untuk Bisnis Kita - anakmarketing<\/title>\n<meta name=\"description\" content=\"Kenapa banyak marketers modern sudah mencoba email marketing? 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